What is a ZOOM webinar?

Webinar is a coined word that combines the web and seminar.

It may be easier to understand if you imagine a seminar using the web. ZOOM webinars are one of the new ways to hold seminars that have spread rapidly due to the spread of the new coronavirus infection.

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There are a variety of tools that are currently used for online meetings and meetings, but ZOOM can be said to be one of the leading players.

IF YOU'RE USING ZOOM TO HOST A WEBINAR, YOU DON'T NEED ANY SPECIAL EQUIPMENT. IF YOU HAVE A COMPUTER, TABLET, SMARTPHONE, OR OTHER DEVICE WITH A BUILT-IN CAMERA AND MICROPHONE, YOU CAN HOLD A WEBINAR RIGHT AWAY BY SIMPLY SIGNING UP FOR ZOOM'S PAID PLAN.

You can also record your webinars and use them for on-demand viewing. It can also be used for participant reporting, analysis, marketing, and more.

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ZOOM WEBINARS ARE A WIN-WIN FOR BOTH PARTICIPANTS AND ORGANIZERS. For example, participants can watch the seminar from anywhere as long as they have a terminal such as a computer or smartphone and an internet connection, so there is no need to go to the seminar venue. In addition, if you use on-demand viewing, you can watch it whenever you want, so there are no time constraints.

The advantage for the organizer is that there is no need to rent or set up a large venue even if you are holding a seminar that is expected to have a large number of participants. As a result, costs such as venue usage fees and labor costs can be significantly reduced.

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The disadvantage for participants is that it will be held online, so you may not be able to watch well depending on the condition of the line and the trouble of the terminal used for viewing. Another disadvantage is that those who are unfamiliar with the use of IT tools will find it difficult to watch the video itself.

One of the disadvantages for the organizer is that participants can easily withdraw from the viewing depending on the content of the seminar. Easy participation also means that it is easy to leave, so it is necessary to be creative in making the content so that participants do not lose concentration and do not get bored.

Key points for success

In order to have a successful ZOOM webinar, it is important to make sure that the target audience for the webinar is a date and time that is easy to attend.

You can also record your webinar and make it available for on-demand viewing, making it easier for more people to attend because people who couldn't attend in real time can watch it.

It is no exaggeration to say that the key to success lies in how to keep participants from leaving the game. For this reason, seminar instructors are required to "hire people who are good speakers" and "use slides and materials effectively to create a structure that does not bore the audience."

In terms of keeping your audience focused, where you stream is also important. If you stream in a place where the sounds of daily life and surrounding noise are likely to enter, the microphone will pick up the sound, and it will be easy for the viewer to lose concentration. If you are having trouble finding a distribution location, we recommend that you use a rental studio.